Since 2013, we have been working with the Dept for Transport and a group of professionals in an ambitious feasibility study designed to bring safer and more convenient travel to cyclists throughout the nation.
Pitanga Media (former Release the Chicken), has been providing design support to deliver a sense check of route options as well developing a whole range of communication materials that help to disseminate the information concisely to stakeholders and decision makers.
Due to confidentiality, we are not able to publish any of the work that has been done so far but the visuals have been essential in every stage.
Work includes: maps and illustrations, before and after concepts, 3D visualisation, animation, video production and photography.
For more photos please visit our portfolio.
Safer Lorries Safer Cyclists
This campaign consisted of designing a safer urban lorry to challenge construction industry to adopt similar vehicle designs to reduce the shocking number of lorry-cyclist fatalities.
Our Lorry has achieved spectacularly good media coverage on regional and national TV and newspapers. Lewisham is replacing their lorries comparing their lorries with our safer vehicles.
Also, since our Safer Urban Lorry was publicised on February 2013, manufacturers were looking at designing a European model so similar to ours, which has the potential to radically improve the safety of Londoners and people in other cities too.
In a crucial vote on Tuesday 18 March 2014 the European Parliament Transport Committee brought genuinely Safer Urban Lorries (see above) a step closer to becoming a reality on London's streets.
On 26th of February 2015 the CLOCS team held a progress event to demonstrate what progress they’ve made towards their goals. At the event a number of newer vehicles, designed to reduce blind spots, were being showcased. The new Mercedes Econic 32 tonne tipper truck, which is now commercially available.
This ‘direct vision’ cab design is similar to the Safer Urban Lorry which LCC has long called for the construction industry to adopt, with a lower driving position, and large glass areas to the front and side that give the driver a direct view of pedestrians and cyclists in close proximity to their vehicle.
BBC London News
Our Lorry reaches the European Parliament
Love London Go Dutch for London Cycling Campaign
Winner of London Transport Award 2014 in the Category of Travel Information and Marketing
Love London, Go Dutch was a campaign calling for the Mayor of London to make our streets more liveable for everyone by making them as safe and as inviting for cycling as they are in Holland.
The visuals created were used as part of LCC Love London Go Dutch campaign launched in February 2012. In the weeks before the 3 May 2012 mayoral election the five leading candidates promised to implement our three Go Dutch commitments, starting the move towards installing continental-standard cycling infrastructure in the capital.
Love London, Go Dutch is LCC’s most successful campaign ever, 40,000 people signed the petition: “We want the mayoral candidates to pledge to make London more liveable for everyone by making our streets as safe and inviting for cycling as they are in Holland”.
On Saturday 28 April 2012 an incredible 10,000 people (despite the wet weather) took part in the Big Ride, London’s biggest- ever bike traffic-free ride calling for safer streets for cycling.
These graphics have helped LCC to gain tremendous amount of publicity, and resulted in many of its Go Dutch aspirations becoming mayoral policy.
People Friendly Blackfriars
In the Media
London Open Streets
We have worked with Open Streets Trust in various stages of the project which started in 2012 and the event itself which happened in May 2015.
The project included selling concept the idea, the event branding, way finding and other promotional materials. The brand aims to inspire people to re-image their streets and explore the new possibilities when motor traffic is removed.